Studio Noa Verhofstad

Hermès Windows Benelux

“Summer in a suitcase ”

We designed the summer display for all of Hermès' Benelux 2017 windows. Our starting point was the first traveling suitcase ever designed by Hermès. Inside the colorful, graphical suitcases, the summer vibe really comes alive with playful elements such as a swimming pool, sun beds and a diving board. The Hermès products become part of these lively settings. "When you go on holiday, you pack your suitcase and when you return home, the items you have taken along appear to have acquired special meaning. They are connected to pleasant memories. It is this special summer feeling that we would like to bring to these windows”.