“Window Design”
For the opening of the new Hermès store at Icon Siam in Bangkok, we created a series of windows inspired by the annual theme “Play.” To us, play is an essential value in life, often associated with childhood, yet too easily lost as we grow older. It is also a vital force in nurturing creativity: by experimenting with shapes, materials, and meanings, and by rearranging the familiar, new possibilities emerge. Through this series of windows, we sought to capture and visualize the very essence of play.