Studio Noa Verhofstad

Hermès Rome

“Window Design”

 

For the new Hermès pop-up store dedicated to jewelry, we designed a series of windows in which the jewels are playfully integrated into striking scenographies. Each display captures a different moment of the day. The soft glow of the blue hour, the radiance of the golden hour: revealing the shifting atmospheres that frame the jewelry in ever-changing light.

By staging these moments, each window becomes a poetic reflection of time, allowing the brilliance of every jewel to unfold in its own unique way.

images by Matteo Piazza