Studio Noa Verhofstad

Hermès Bangkok Thailand

“Creating something extraordinary”


Especially for the opening of the new Hermès store Icon Siam in Bangkok, we designed a new series of windows based on the theme of the year "Play".

In our opinion playing is an important value of life. We relate this quality mainly to children and unfortunately playing in it’s purest form disappears most of the time when we get older.

Playing is also an important element to develop the creative mind. By playing with shapes, materials and the meaning of objects, by rearranging existing elements we create something new.

In this series of windows we try to visualize the essence of playing.