Studio Noa Verhofstad

Department store de Bijenkorf

“Window Design”

For department store de Bijenkorf Studio NV designed the main window for the festive season 2016 under the title "Castle of Dreams". Our large-scale, blue-colored video installation brings to life a true love story that features the royal family, a drunken butler and a lion that protects the presents. As the story unfolds behind the store windows, passers-by are stopped in their tracks, curious to follow this lively tale.